Business & Management
intermediate
Marketing Fundamentals
A comprehensive course covering Marketing fundamentals. Topics include the 4 Ps, market research, consumer behavior, digital marketing, branding, advertising, social media marketing, and marketing strategy. Designed for intermediate level learners.
10 hours
4 modules
12 lessons
0 enrolled
Dr
Dr. James Wright
Professor of Business Administration & Strategy
Free
Full access to all course materials
Course Content
Foundations of Market Research
3 lessons
The 4 Ps
34 min
Market Research
26 min
Applying The 4 Ps
20 min
Understanding Consumer Behavior
3 lessons
Consumer Behavior
21 min
Digital Marketing
24 min
Applying Consumer Behavior
27 min
Working with Advertising
3 lessons
Branding
25 min
Advertising
25 min
Applying Branding
27 min
Advanced Social Media Marketing
3 lessons
Social Media Marketing
25 min
Marketing Strategy
25 min
Applying Social Media Marketing
29 min