Business & Management
beginner
Digital Marketing Foundations
A comprehensive course covering Digital marketing fundamentals. Topics include marketing funnel, customer journey, digital channels overview, branding, target audience, buyer personas, and campaign planning. Designed for beginner level learners.
8 hours
4 modules
11 lessons
0 enrolled
Dr
Dr. James Wright
Professor of Business Administration & Strategy
Free
Full access to all course materials
Course Content
Foundations of Marketing Funnel
3 lessons
Marketing Funnel
27 min
Customer Journey
28 min
Applying Marketing Funnel
28 min
Understanding Digital Channels Overview
3 lessons
Digital Channels Overview
24 min
Branding
25 min
Applying Digital Channels Overview
35 min
Working with Target Audience
3 lessons
Target Audience
35 min
Buyer Personas
28 min
Applying Target Audience
33 min
Campaign Planning
2 lessons
Campaign Planning
32 min
Applying Campaign Planning
20 min