Business & Management
intermediate
Paid Advertising & PPC
A comprehensive course covering Paid advertising. Topics include Google Ads, Meta Ads, campaign structure, bidding strategies, ad copywriting, A/B testing, remarketing, and budget optimization. Designed for intermediate level learners.
10 hours
4 modules
12 lessons
0 enrolled
Dr
Dr. James Wright
Professor of Business Administration & Strategy
Free
Full access to all course materials
Course Content
Foundations of Google Ads
3 lessons
Google Ads
31 min
Meta Ads
23 min
Applying Google Ads
23 min
Understanding Campaign Structure
3 lessons
Campaign Structure
25 min
Bidding Strategies
31 min
Applying Campaign Structure
30 min
Working with Ad Copywriting
3 lessons
Ad Copywriting
24 min
A/B Testing
28 min
Applying Ad Copywriting
35 min
Advanced Budget Optimization
3 lessons
Remarketing
22 min
Budget Optimization
21 min
Applying Remarketing
29 min