Business & Management
intermediate
Email Marketing & Automation
A comprehensive course covering Email marketing. Topics include list building, segmentation, email design, automation workflows, drip campaigns, deliverability, open rates, and conversion optimization. Designed for intermediate level learners.
8 hours
4 modules
12 lessons
0 enrolled
Dr
Dr. James Wright
Professor of Business Administration & Strategy
Free
Full access to all course materials
Course Content
Foundations of List Building
3 lessons
List Building
31 min
Segmentation
35 min
Applying List Building
34 min
Understanding Automation Workflows
3 lessons
Email Design
31 min
Automation Workflows
35 min
Applying Email Design
33 min
Working with Drip Campaigns
3 lessons
Drip Campaigns
34 min
Deliverability
25 min
Applying Drip Campaigns
23 min
Advanced Conversion Optimization
3 lessons
Open Rates
24 min
Conversion Optimization
35 min
Applying Open Rates
22 min