Business & Management
advanced
Analytics & Data-Driven Marketing
A comprehensive course covering Marketing analytics. Topics include Google Analytics, KPIs and metrics, attribution modeling, dashboard creation, ROI measurement, data visualization, and reporting. Designed for advanced level learners.
10 hours
4 modules
12 lessons
0 enrolled
Dr
Dr. James Wright
Professor of Business Administration & Strategy
Free
Full access to all course materials
Course Content
Foundations of Google Analytics
3 lessons
Google Analytics
22 min
KPIs
23 min
Applying Google Analytics
30 min
Understanding Attribution Modeling
3 lessons
Metrics
27 min
Attribution Modeling
32 min
Applying Metrics
23 min
Working with Dashboard Creation
3 lessons
Dashboard Creation
27 min
ROI Measurement
20 min
Applying Dashboard Creation
23 min
Advanced Data Visualization
3 lessons
Data Visualization
30 min
Reporting
32 min
Applying Data Visualization
21 min